Aligning Global Insights with
Local Market Opportunities

Embracing diversity, fresh perspective, creative thinking

About Convergence

Convergence

noun con·ver·gence

: the act of converging, especially moving to unite in a common purpose, focus or goal
: the merging of distinct ideas, policies, aims, etc. culminating at one focal point to work cohesively as a whole

A strategist consulting firm with presence in the Middle East and Central America that specializes in strategy development for large scale mixed-use projects by bringing an integrated, full-service approach to complex real estate developments.

From destination strategy, new product concept creation, to strategic partner identification and fundraising support, the company 180-degree approach is rooted in a deep understanding of complex mixed-use developments, local dynamics and emerging trends around the world.

Market Exposure

Development experience

Our Services

End to End Solution

1. PROJECT ANALYSIS & PORTFOLIO DEVELOPMENT

Maximising value for developers, investors and consumers through strategic evaluation of the market, competitive dynamics, real estate assets and subsequent development of project’s new portfolio strategy.
2. SALES & MARKETING STRATEGY

Defining overall sales & marketing strategy, plan, budget, creating brand and its positioning and executing a project market launch in line with the company short-term and long-term objectives.
3. DEVELOPMENT OF CLIENT’S INTERNAL CAPABILITIES & PROCESSES

Recruitment, training and capacity development of client’s core marketing team and of key external consultants essential for a successful project launch and departmental operation in the long term.

Identifying and establishing internal and external communication channels, approval processes and performance KPIs.
4. IDENTIFICATION OF STRATEGIC PARTNERS

Identifying strategic partners, brands, alliances and products that add value to the overall development.

From hotel operators, retail anchors and upcoming brands to creation of new concepts within wellness, F&B and residential real estate.
5. Fundraising Support

Working closely with client’s investment/finance team on development of a fundraising strategy and creation of investment packs and proposals.

Joint identification and presentation to co-developers, financial entities and other strategic partners